Cherry Powerhouse Chile Striving to Preserve Mystique in China
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Cherries growing at a farm near the town of Rengo in Chile.Hue, crunch and a lithe green stem: behind the quest for the perfect fruit to keep China gobbling and prices afloatChile’s bustling cherry industry has flourished from a niche crop into a multi-billion-dollar export sensation, accounting for roughly half of global shipments and generating more revenue for the South American country last year than its coveted battery metal lithium. Nine out of 10 Chilean cherries go to China, where the fruit lands in time for Lunar New Year celebrations while northern hemisphere orchards in places like the US, Spain and Turkey lie dormant. But Chile’s growers risk becoming victims of their own success.